Survey Shows Almost Half Of Americans Favor Christian Businesses

04.18.11 | Sarah Harnisch

 A new survey shows 43-percent of all Americans favor Christian businesses. A Barna survey showed American adults would be open to buying a particular brand if they knew the company was run based on Christian principles. 51-percent of respondants were indifferent, and only 3-percent said an overt Christian faith in the company would turn them away. Customers most likely to buy were those in the Midwest and South, women, baby boomers, the elderly, and married adults with kids. David Barefoot, president of the Christian Business Network C12, says the key secret is trustworthiness. If you want to read more on the study, go here.