Shoe Company Stages Barefoot Campaign

04.08.10 | FL News Team

A shoe company is asking everyone to go barefoot today. TOMS Shoes makes lightweight footwear but wants to call attention to children who don't own even a single pair. The Santa Monica, California-based TOMS is calling its campaign "One Day Without Shoes" but you don't have to hotfoot it all day. A few minutes will do, the campaign website says. People in developing countries often get infections in their feet and risk crippling deformities by having to go barefoot every day, all day. The site says wearing shoes is part of basic hygiene. TOMS will also send a pair of shoes to a needy child for every pair sold at its TOMS.com site.