Nook Goes On Sale Today But Demand Exceeds Supply

11.30.09 | FL News Team

Barnes & Noble says its new Nook electronic-book reader will go on sale today as previously announced, but don't expect to find one to put under a tree. "The Wall Street Journal" reports demand for the reader has been so strong there won't even be any available in stores for demonstration purposes until December 7th. In an announcement issued Sunday, Barnes & Noble said "those people who ordered before November 20th will receive (their Nook) for Christmas."

 The Nook, first introduced to the public in October, is designed to be direct competition for the Kindle, sold by Amazon. The company has been up front about availability for the hot seller, announcing on November 20th that the Nook was out of stock for the holidays. Anyone ordering the reader after that date shouldn't expect to see the actual product until early January.

 There are other e-book readers and they're apparently selling very well. Sony has said demand for its new Daily Edition Reader is so healthy it can't guarantee delivery before Christmas, either.