Ftc Revises Child Health Guidelines

10.12.11 | Jeremy Miller

The Federal Trade Commission is backing down on proposed guidelines that would have limited the advertisement of junk food to kids. The FTC is announcing several changes to its voluntary food marketing guidelines aimed at reducing child obesity.The proposed guidelines were created in april by an inter-agency group comprised of the FTC, the Centers for Disease Control and Prevention, the FDA and the Department of Agriculture. The guidelines called for all food and beverage companies to voluntarily stop advertising to children unless the ads were for healthy fare. The FTC now says those guidelines may have been too strict. They're making several changes, including allowing companies to continue advertising to children ages 12 and up. They've also decided not to recommend banning cartoon characters in junk food ads.