Fda Takes Close Look At Flavored Dissolvable Tobacco Products

02.03.10 | FL News Team

(Washington, DC)  --  The Food and Drug Administration is asking manufacturers for more information about tobacco products that look and taste a lot like candy.  The products are made by R.J. Reynolds Tobacco Company and Star Scientific.  They contain a powdered smokeless tobacco and are sold in brightly colored packaging in flavors like coffee and mint.

The manufacturers claim the products are aimed at adults forced to deal with smoking bans in public places.  The Food and Drug Administration has sent letters to both companies expressing a worry the appearance of the potentially addictive flavored products could make them attractive to children.  

The FDA is preparing to flex some newfound regulatory muscle this year thanks to a new law giving the agency great latitude in regulating tobacco products.  The agency could introduce new regulations or even remove the products from the U.S. market.