Cnn Is Promising To Get More Rambunctious With Its News Coverage

12.04.13 | Bob Price

CNN President Jeffrey Zucker says he’s going to “shakeup” the programming on the cable news network.  Zucker is promising more prime-time programs with “attitude” and an “obvious” take on the issues.  He says it’s what the viewers want.  For years, CNN has prided itself on being the most objective cable news outlet, but Zucker says it’s not resulted in any ratings boost and now the business strategy at the Atlanta -based news network is to draw viewers from other cable stations. Zucker says more series and films untethered to the news will get runs in primetime.