Advertising Push Beginning For Cash For Clunkers Program
07.15.09 |
Americans will be noticing advertising soon for the federal Cash for Clunkers program. It isn't the federal government sponsoring the campaign, "The Wall Street Journal" reports it's individual car dealers hoping to spark a sales revival. The Cash for Clunkers program will use about one-billion dollars in federal funds as incentive for drivers with older vehicles to trade them in on something shiny and new. While the government hasn't published a final set of rules, the early guidelines indicate clunkers have to be less than 25-years old and must get an average of 18-miles-per-gallon or less. Owners of the vehicles can receive rebates of as much as 45-hundred dollars that must be used to buy or lease a new, more fuel-efficient car or truck.
The "Journal" quotes IHS Global Insight analyst Rebecca Lindland as saying the program could boost sales by 175-thousand units in 2009. That won't go far toward plugging the four million vehicle sales shortfall expected in the first six months of this year compared to the same time period last year. The clunkers program is expected to run through November first or until the funds run out.
Tweet
CATEGORIES
AUTHORS
ARCHIVE BY MONTH
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008