Study: Food Ads Can Make You Fat

06.04.10 | Sherri Watters | Comments[2]

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Original News Story:

Food ads will make you fat. That's the warning from researchers who sat through 96 hours of TV commercials pushing food. The ads were taken from all four major networks over the course of four weeks, with most of them airing in prime-time. Twelve hours' worth were taped during Saturday morning cartoons. Scientists found that anyone trying to maintain a two-thousand calorie per-day diet with just the foods advertised on TV would get a gut-busting amount of fat, sugar and salt.

The specifics aren't for those with weak stomachs. That two-thousand-calorie TV diet would contain 25 times the recommended servings of sugar and 20-times the recommended servings of fat. Veggies, fruits and dairy? Not so much, say researchers at Armstrong Atlantic State University in Savannah, Georgia. And forget the alphabet soup of vitamins and minerals. The highly processed foods typically pushed on television don't contain nearly enough of daily recommended doses of 12 essential nutrients, including calcium, fiber, iron and vitamins A, E and D.

Sherri's Oatmeal Pancakes:

  • 3 eggs
  • 1½ cups buttermilk
  • 1¾ cups flour
  • 2 Tbsp. baking powder
  • 1 tsp. baking soda
  • Dash of sea salt
  • 1 stick butter, melted
  • 1½ cups oats
  • 1 cups boiling water
  • ½ cup brown sugar

In large bowl, combine boiling water, butter and oats. Let set for 5-7 minutes. In separate bowl, whisk eggs; add buttermilk and brown sugar. In third bowl, combine flour, baking powder, baking soda, and salt. Combine all ingredients. Do not over mix. Pour by ½ cups onto hot griddle.

*Can also add 1 cup chopped apples with cinnamon or blueberries.

Sherri's Waffles:

Popular Waffles

  • 2 Eggs
  • 2 cups Buttermilk
  • 2 cups All-Purpose Flour
  • 2 tsp. Baking Powder
  • 1 tsp. Baking Soda
  • 1/2 tsp. Salt
  • 1/4 cup plus 2 Tbsp. Shortening

Richer Waffles

  • 3 Eggs
  • 1 1/2 cups Buttermilk
  • 1 3/4 cups All-Purpose Flour
  • 2 tsp. Baking Powder
  • 1 tsp. Soda
  • 1/2 tsp. Salt
  • 1/2 cup Shortening

Heat waffle iron. Beat eggs; beat in remaining ingredients with rotary beater until smooth.

Pour batter from cup or pitcher onto center of hot waffle iron. Bake about 5 minutes or until steaming stops. Remove waffle carefully.

About eight 7-inch waffles.

*If using self-rising flour, omit baking powder and salt.

Note: To substitute milk for buttermilk, separate eggs, beating egg whites until stiff; increase baking powder to 4 teaspoons; omit soda and fold egg whites into batter.


*Blueberry Waffles: Sprinkle 2 tablespoons blueberries over batter for each waffle as soon as it has been poured onto iron.

Please consult your doctor or nutritionist before making any changes to your diet.


Your Comments(please keep them on topic and polite)

on 06.06.10 Heidi Roach commented

I can't believe the assortment of colorful sugary cereals nowadays! Every time i go to the store i ask myself "do people really EAT those things? they look like kids' crafts, not food." And then there are kids drinks made with sugar substitute!!

Any non-sweetened cereal (hot or cold) can be kicked up a notch for kids by adding a little chocolate or strawberry soymilk/ricemilk, or some pureed berries.

Unfortunately it's the big companies who have the money to advertise on network tv and push a mascot down everybody's throats and get prime shelf space at the supermarket. you only find healthy alternatives when you do your research.

on 06.08.10 Ashley commented

I can't believe it took someone this long to realize food ads of any kind, especially on tv, are very tempting to consumers. I get that it's part of their advertising plan and that's how they make money, but it's no different than the anti-tobacco people ask to have advertisements removed from stores that are aimed towards kids, or the trend between violence in media and behavior in children. It's the downside to living in a fallen world...