World's Largest Publisher of Christian Books Says It's No Longer a Book Publisher

04.20.11 | Sarah Harnisch

The world's largest Christian book publisher said it no longer sees itself as a publisher of books. The new CEO of Thomas Nelson, Mark Schoenwald, said this week they're really a content provider-- and will deliver it in any format their customers desire. That includes live digital events, cell phone books, e-readers, and possibly even holograms in the future. Thomas Nelson started in 1798 in Scotland, and now has 675 employees and an annual global revenue of 252-million dollars.