Tasty Potato Chip offer : $1 Million Prize
07.19.12 |
In perhaps the ultimate crowd-sourcing stunt, the soon-to-be wealthy winner will be selected by a Facebook vote. Lay's is calling it there "do us a flavor" promo. The winner either gets a million dollars or 1 percent of that flavors' potato chip sales next year. Lay's will pick three finalists, all of which will be developed into flavors and sold in 2013. Then, Facebook users will decide which flavor rules.
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